Rayn Developments has announced the launch of its "Capital Hub" project in the New Administrative Capital, located in the R3 area, covering 2,717 square meters with a total of 86 units and sales targets reaching 1 billion EGP.
Ehab Al-Obaidi, Chairman of the company, stated that the "Capital Hub" project is the third project for the company in the New Administrative Capital and represents a significant leap with its various services. He added that the project is a sports and commercial mall, offering a variety of units suitable for all customer segments. It is located in a vibrant area in R3 and enjoys many advantages, starting with its architectural design and extending to the multiple payment systems that suit all customer segments, ensuring profitable investment returns.
Al-Obaidi confirmed that within six months, the "Capital Hub" project will be the first operational project in the R3 district. He also mentioned that the land payment has been fully settled, and actual construction work has begun.
He added that the company is offering a new system, the first of its kind in the Egyptian real estate market, allowing customers to lease their units and receive daily returns upon booking. He noted that the company owns a large land portfolio in the New Administrative Capital, with total investments in its projects estimated at around 10 billion EGP.
Rayn Developments has launched two projects in the New Administrative Capital in recent months, both of which have been fully sold. Al-Obaidi highlighted that the company’s strategy focuses on understanding the current market needs and implementing projects that meet these requirements.
Al-Obaidi also mentioned, "When we plan a project, we study its financial feasibility, including construction costs, and work with strong consulting firms and experienced management companies to ensure the project’s success and competitiveness."
Al-Obaidi emphasized that the company has delivered 27 projects since its establishment in the Egyptian market, apart from its projects in the New Administrative Capital, including a residential-commercial-administrative tower on 7,000 square meters, which was delivered six months ahead of schedule.
He further stated that 25% of the company's old clients have booked in the new project, reflecting their trust in the product offered by the company.
He stressed that the company’s strong financial position enables it to fulfill its obligations according to the projects' execution schedules, while some other real estate companies face liquidity challenges.
The company collaborates with major success partners, including OYK Engineering Consultants, Dealers Studio for marketing consulting, Incomercial for management and operations, and Convoy for digital transformation and artificial intelligence, to offer a real estate product that rivals global standards.
Mohamed Hossam, Head of Sales, explained that the "Capital Hub" project will be launched in one phase, as with the previous two projects. The project's total area is 2,717 square meters, with a building ratio of 40% and a total of 86 commercial units, with spaces starting from 25 square meters at competitive prices.
He added that the company’s philosophy focuses on starting the construction work immediately. The project is scheduled for completion within two years, with plans to deliver it six months ahead of schedule. The price per square meter for the ground floor starts at 280,000 EGP, the first floor at 190,000 EGP, and the second floor at 160,000 EGP.
Hossam confirmed that the company always targets high-density locations that attract large numbers of customers, especially since its projects in the New Administrative Capital are primarily investment-oriented, where customers seek the best returns.
Among the key advantages the company offers its clients is the rental yield on the units, where tenants can receive daily returns starting from the moment of delivery, ensuring up to 200% returns on the unit’s down payment over two years.
Reham Aboubakr stated that the Egyptian real estate market has experienced significant growth in recent periods, with strong competition, as every developer seeks to offer the best. Therefore, Rayn first studies the value and importance of the project and what it will add to its clients before continuously analyzing the implementation cost, project value, and competitive prices to arrive at a fair price that meets the target customers’ needs. She also mentioned that considering customers' purchasing power is an essential element in pricing.
Engineer Hisham Yahya, Chairman of Convoy, said that the company specializes in artificial intelligence and has the first AI school in the Middle East. He added, "The company has nearly 100,000 clients in Egypt, and we are excited to collaborate with Rayn. Digital transformation in the real estate sector helps deliver better service by analyzing data, which leads to smarter decisions, increased efficiency, and resource savings without compromising on service quality."
He further explained that his company offers a range of benefits for property owners, including improved accuracy and efficiency in property management systems, digital dashboards for clear operational insights, smart home technologies to enhance property maintenance efficiency, and help reduce energy consumption.
Engineer Mohamed Mohy, Chairman of Incomercial, expressed his pleasure in collaborating with Rayn on the "Capital Hub" project, emphasizing that this partnership helps deliver strong projects to the Egyptian market that can attract customers. He added that his company conducts continuous studies and periodic follow-ups before starting construction work to provide a strategic vision for the project, and its role as a management consultant begins from the design phase, considering the smallest details through construction, finishing, and project delivery.
Engineer Karim Osama, Chairman of OYK Engineering, praised the collaboration with Rayn, highlighting that the company always aims to deliver a distinguished and innovative real estate product that complies with the highest global standards, which encouraged his company to work with them.
Abdelrazek El-Shehi, Chairman of Dealers Studio for Marketing Consulting, emphasized that his company always adopts innovative marketing strategies to promote projects. He added that his company had worked with Rayn on all three of its projects in the New Administrative Capital, noting that marketing strategies differ based on the type of project, whether residential, commercial, or administrative.
He concluded by saying that the distinguishing factor of his company is its ability to integrate marketing, advertising, and branding elements, with a qualified team capable of fulfilling companies' requirements and meeting their needs.
